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This web page novotnyappraisal.com states the following, "Novotny Personal property Appraisal Services." We saw that the webpage also said " Deposition and Trial other states." It also said " Bill Novotny, first and foremost, focuses on a thorough understanding of the presenting appraisal problem as presented by the client during first contact. All later decisions are based on this understanding. Silver mask donated to LACMA. Beware of Appraiser Negligence and Incompetency. Other Services and Related Websites." The header had antiques appraiser as the highest ranking optimized keyword. It is followed by USPAP, Novotny, and personal property appraiser which isn't as ranked as highly as antiques appraiser. The next words novotnyappraisal.com used was objects. antiques was included but might not be seen by web crawlers.